Your website is your one place for all your online customers to find you and interact with your brand. Think of it as your online shop. Even if you don’t have an Ecommerce website, you're still using it as a place to sell your business to your potential customers.
If you had a physical store, you wouldn’t want someone to walk by and look inside and say “this place looks like a mess, let’s go somewhere else.” The same thing is true for your website. You want users to be impressed so that they continue looking around and even make a purchase.
In this article, we are going to break down three major red flags on your website that could be pushing your customers away. We will then talk about how to address these problems.
The red flags
❌ My website is not mobile friendly.
Ask yourself, can someone easily navigate my website on their phone without losing any content or information?
It’s 2021 and there is no excuse for your website to not be mobile friendly. Most of your customers will be visiting your website on their phone and they will expect to see something that fits on that works on their phone.
❌ People are confused on how to find information on my website.
If people are constantly asking where to find something on your website, that is no bueno. Design flaws frustrate the user.
❌ People are confused about what I sell.
Not having a clear marketing message will cost your business a lot.
If you answered yes to any of the above, that means your website can be holding you back from reaching a higher number of converted leads.
The solution
✅ Solution to “My website is not mobile friendly.”
If this is you, let your web developer know that this is a top priority. Work with them to get it updated ASAP.
For those of you that are on your own, this is how you can fix that.
All major platforms (Squarespace, Wix, etc) today have a mobile editor option. Using that mobile view, make sure:
- Your menus and navigations display well and are easy to find
- The size of your images look good and are scaled to the smaller screen
- The text is readable
- Elements and buttons are easy to interact with
- All sections fit within the width of the screen (and the user does not have to scroll right to see your content)
✅ Solution to “People are confused on how to find information on my website.”
If your website has more than 10 pages, it can be a good idea to also put a search option for the users. For most small sites with 5-7 pages, this is probably not needed.
✅ Solution to “People are confused about what I sell.”
This is a marketing problem. A pretty big one. That you do not want to have.
Marketing is a whole another topic on it’s own that I cannot cover in this short post (we will cover this in more detail in a future post). Most of the problems stem from the fact that we do not have a clear message. We don’t clearly tell the customer what value we can bring, and what problem we can help them solve.
Most businesses also make the mistake of using their website as a place to talk all about themselves. It does help to talk about your work because it will show that you are qualified. But we don’t need to make the entire focus of the website to be this. Instead, you want to focus on your customer and their needs. Talk about the problem you are solving, why you understand the customer’s frustration with that problem, and how you can help them overcome that problem.
I will leave with one key thing that you can do right now that will help you have a more compelling message:
Answer these three questions
- What do you do?
- How can you help me?
- How can I get what you’re selling?
Final comments
You want your website to be on point. A bad website will push customers to run away from you. A good website will show your users you are the right business for them, and will help convert them to paid customers.
Make sure your website has these three things
- It’s mobile friendly
- It’s easy to understand and navigate
- The message is clear and compelling
If you are ready to hire an experienced team to set you up with the right website, schedule a free call today.