Case Study - Hommewrk

Brief

HOMMEWRK is an apparel and design brand that incorporates learning and education into the mix. We worked in tandem with founder Trinidad James to craft the site that would launch for the sneaker collab with Saucony.

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Sneaker brand

Discovery phase - inspo board

The Problem

The HOMMEWRK team was launching a new sneaker, accompanied by a line of clothing that included hats, pants, shirts, and hoodies.

Top priorities for this project included:

  • Express the brand and convey their message.
  • Sell out sneakers, and promoting the other products.
  • Build email list.
  • Talk about their community involvement.
  • Make the site interactive.

The Solution

We started with a wide lens approach to learn about the brand, then narrowed down to start crafting the site.

Overall, we focused on:

  • Brand discovery call.
  • Curating different mockup ideas.
  • Custom Liquid development.
  • Custom app that featured a quiz on the site.

The Result

We delivered a unique Shopify experience and the site was seamless. The client is happy with it and we continue to work with the client for new drops.

The site

  • Tell's the brand's story and it's mission.
  • Revolves around education and streetwear.
  • Highlights the partnership between the client and a local youth school in LA.
  • Has an efficient shopping experience and is easy to navigate.

We also helped the client generate more revenue with email marketing.

Client review

“Consistent Communication is one of the keys to success and i must say that is what this company has exceeded amazingly in for me. Great suggestions and speedy changes. Thank you always.”

- Trinidad J.

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