Case Study - Hommewrk


HOMMEWRK is an apparel and design brand that incorporates learning and education into the mix. We worked in tandem with founder Trinidad James to craft the site that would launch for the sneaker collab with Saucony.

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Sneaker brand

Discovery phase - inspo board

The problem

The HOMMEWRK team was launching a new sneaker in Nov 2021, accompanied by a line of clothing that included hats, pants, shirts, and hoodies.

Top priorities for this project included:

  • Expressing the Brand and Conveying their message.
  • Talking about their community involvement
    Selling out sneakers, and promoting the other products.
  • Making the site interactive and engaging
    Building email list.

The solution

We started with a wide lens approach to learn about the brand, then narrowed down to start crafting the site.

Overall, we focused on:

  • Brand discovery call.
  • Curating different mockup ideas.
  • Custom Liquid development.
  • Custom app that featured a quiz on the site.
Sneaker brand landing page

Wireframe design for sneaker brand

The result

We delivered a unique Shopify experience and the site was seamless. The client is happy with it and we are working on a retainer to provide monthly updates and optimizations to the site.

The site

  • Tell's the brand's story and it's mission.
  • Revolves around education and streetwear.
  • Highlights the partnership between the client and a local youth school in LA.
  • Has a smooth shopping experience and is easy to navigate.

Ready to work together?

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