Case Study - Shopify Rebellion

Brief

Rebellion is Shopify’s E-Sport team. They went from having 3 players and one manager, to growing to four different teams: Rocket League, Starcraft, Valorant, Halo, and Dota 2. They are continuously growing their team so it's likely that when you are reading this, they now have even more teams on the site.

The problem

• The old site was a single landing page that was missing new teams and new players.
• It did not match Rebellion's new branding guidelines.
• It had only one theme: dark mode.
• The navigation was hard to use, overlapping content on the site.
• Site was not mobile friendly.
• The only existing menu at the time was the social media links. They also had small square buttons on the side that navigated to different sections on the page, but there was no labels, making a weak user experience.

The result

• The site is easy to navigate with a new and improved header and footer menu.
• It's more accessible.
• All team and players are on site, and it's on brand.
• It's mobile friendly.
• The Liquid theme is up to date, Blog and shopping is enabled, making it easier for the team to manage content on their own.