Case Study - Shopify Rebellion

Brief

Rebellion is Shopify’s E-Sport team. They went from having 3 players and one manager, to growing to four different teams each, one for Rocket League, Starcraft, Valorant, and most recently, Halo.

The problem

• The old site was a single landing page that was missing new teams and new players.
• It did not match Rebellion's new branding guidelines.
• It had only one theme: dark mode.
• The navigation was hard to use, overlapping content on the site.
• Site was not mobile friendly.

The result

• The site is easy to navigate with a new and improved header and footer menu.
• It's more accessible.
• All team and players are on site, and it's on brand.
• It's mobile friendly.